Sökning: "Utilitarian and Hedonic products"

Visar resultat 6 - 10 av 24 uppsatser innehållade orden Utilitarian and Hedonic products.

1. 6. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ebba Soprani; Martin Tsilfidis; [2019]
   Nyckelord :Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

   Sammanfattning : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. LÄS MER

3. 7. The impact of perceived product quality, service quality and transaction cost on the customer’s willingness to pay after a price increase

   Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Sheida Ghavamzadeh; [2019]
   Nyckelord :customer perceived value; willingness to pay; price increase; utilitarian and hedonic; value-based pricing; pricing strategy;

   Sammanfattning : Objective: The objective of the study is to learn how the customer’s willingness pay after a price increase differs given different product conditions. Specifically, how it differs between high and low involvement products and hedonic and utilitarian products. LÄS MER

4. 8. Influencer marketing : Mode- vs. IT-branschen

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Jennifer Jonasson; Carolina Levinsson; [2019]
   Nyckelord :Influencer marketing; marketing; hedonic; utilitarian; fashion; IT; Influencer marketing; marknadsföring; hedonistiskt; utilitaristiskt; mode; IT;

   Sammanfattning : Influencer marketing är ett växande fenomen och blir alltmer vanligt som marknadsföringsverktyg på sociala medier. Efter att granskat tidigare forskning upptäckte vi att det tidigare inte forskats mycket kring hur influencer marketing skiljer sig åt mellan olika branscher. LÄS MER

5. 9. Ett extra par eller halva priset?: En kvantitativ studie om effekterna av digitala promotioner på hedoniska och utilitaristiska varor med avseende på varumärkeskapital, attityd och köpintention

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Paziraei; Alexander Onelli; [2018]
   Nyckelord :online; promotion; hedonic; utilitarian; brand equity;

   Sammanfattning : Different type of promotions has been a crucial part of retailing for at least the last couple of decades. Lately, online commerce has been continuously growing at a great rate which entails that retailers have to quickly adapt to a rapidly changing marketplace and consumer behaviour in order to stay competitive. LÄS MER

7. 10. Behind The Numbers - The effects of likes and fitness data on consumers

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Gustaf Delemark; Alexandra Jonerheim; [2018]
   Nyckelord :social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

   Sammanfattning : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. LÄS MER