Sökning: "Vasily Samokhin"
Hittade 1 uppsats innehållade orden Vasily Samokhin.
1. Gamification : The influence of gamification on the consumer purchase intention
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Gamification is the new strategy that is applied in different areas from healthcare to the education, it is gaining a lot of popularity. Gamification is applied also in the online retailing, for trying to influence the consumer behavior. In this research paper Steam is going to be taken as a case study, since the platform is gamified. LÄS MER
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