Sökning: "Veronica Cebanu"

Hittade 2 uppsatser innehållade orden Veronica Cebanu.

1. 1. Do you see who we are? Communicating brand personality via current logo and slogan of Republic of Moldova

   Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Författare :Veronica Cebanu; [2015-12-17]
   Nyckelord :nation branding; Moldova; brand personality; logo and slogan; atomic model; visual and textual communication;

   Sammanfattning : This study examines brand personality of Moldova which is communicated via logo and slogan by applying Aakers brand personality dimensions. Atomic model is applied in order to analyse the brand components and their relations in communicative perspective. LÄS MER

3. 2. Moldova Do you see who we are? Communication brand personality via current logo and slogan of Republic of Moldova

   Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Författare :Veronica Cebanu; [2015-11-13]
   Nyckelord :nation branding; Moldova; brand personality; logo and slogan; atomic model; visual and textual communication;

   Sammanfattning : This study examines brand personality of Moldova which is communicated via logo and slogan by applying Aakers brand personality dimensions. Atomic model is applied in order to analyse the brand components and their relations in communicative perspective. LÄS MER