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1. THE GOOD, THE BAD, AND THE RHETOR Rhetoric in Management Guru Literature
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : ABSTRACT Title: The Good, the Bad and the Rhetor Rhetoric in Management Guru Literature Date of Seminar: June 2nd 2009 Course: BUSM 18 D level – Degree Project in Managing People, Knowledge and Change Authors: Louise Nass, Nichola Jones and Vesna Mirkoska Supervisor: Dr. Peter Svensson Keywords: Management gurus, rhetoric, ethos, pathos, logos, binary, analog, ambiguity tolerance, decision making, freedom of choice Thesis Purpose The study starts from one basic assumption, on which the research question is contingent upon. LÄS MER
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