Sökning: "Victoria Öhrström"

Hittade 2 uppsatser innehållade orden Victoria Öhrström.

1. 1. Producer, Director and Star - A qualitative study of an older cohort’s social identity construction on Facebook

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Victoria Öhrström; Julia Sonnelind; [2015]
   Nyckelord :Facebook; Online Behavior; Social Identity Construction; Self; Older Cohort; User; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to gain a deeper understanding and contribute with knowledge of older people’s online behavior, with a particular focus on the process of social identity construction on Facebook. Theoretical framework: The theoretical framework consists of theories related to self and identity, in both an offline and online context in order to obtain a more complex and nuanced understanding. LÄS MER

3. 2. Ett klick för en bättre värld

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Mathilda Jurjaks; Victoria Öhrström; [2014]
   Nyckelord :sociala medier; Facebook; engagemang; samhällsengagemang; motiv; social media; engagement; civic engagement; motives; Social Sciences;

   Sammanfattning : A click for a better world The media landscape has changed along with developments in society. This has resulted in new forms of engagement which has created new opportunities for individuals to express their civic engagement. However, these opportunities are now starting to be questioned. LÄS MER