Sökning: "Viktorija Gudino"

Hittade 1 uppsats innehållade orden Viktorija Gudino.

  1. 1. Business Models in Fashion. An exploratory study explaining the key fashion business models and their changes over time.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viktorija Gudino; [2017]
    Nyckelord :business model; fashion business model; See-Now; Buy-Now; fast fashion retailers; designer brands;

    Sammanfattning : Although a considerable body of research has investigated the fashion industry, insufficient attention has been paid to define and explain fashion business models and their changes over time. To address this research gap, firstly, lack of coherence in business model conceptualization is addressed by formulating a conceptual business model framework. LÄS MER