Sökning: "Yasmine Ströberg"

Hittade 2 uppsatser innehållade orden Yasmine Ströberg.

1. 1. Understanding identity in a digital reality

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Yasmine Ströberg; Anna Hallner; [2017]
   Nyckelord :Identity; Consumer; Self; Instagram; Personal branding; Digital Culture; Business and Economics;

   Sammanfattning : Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empirically explore the depth and complexity of how consumers negotiate their identity project in a digital culture through images with publicity as a dimension. LÄS MER

3. 2. Individanpassad Marknadsföring -Uppskattat eller ett hot mot konsumenters integritet?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anna Hallner; Sofie Berggren; Yasmine Ströberg; [2016]
   Nyckelord :Facebook; integritet; köpbeteende; Individanpassad marknadsföring: CRM; Business and Economics;

   Sammanfattning : Title: Personalized Marketing- do consumers appreciate it or is it a threat against integrity? Seminar date: 2016-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPS) Authors: Sofie Berggren, Anna Hallner & Yasmine Ströberg Advisor: Magnus Lagnevik Key words: Personalized marketing, CRM, buying behavior, integrity, Facebook Purpose: The purpose of this paper is to investigate how consumers perceive personalized marketing on Facebook and how it affects their buying behavior online. The thesis focuses on consumer’s attitudes, preferences and behavior while being exposed to this kind of advertising. LÄS MER