Sökning: "Ylva Koch"
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1. Implementering av CRM
Magister-uppsats, Ekonomiska institutionenSammanfattning : Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. LÄS MER
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