Sökning: "Ylva Koch"

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  1. 1. Implementering av CRM

    Magister-uppsats, Ekonomiska institutionen

    Författare :Linda Gerdin; Ylva Koch; [2002]
    Nyckelord :Business and economics; Elisabeth Sundin; CRM; Organizational change; Customer Relations; Implementation; Ekonomi;

    Sammanfattning : Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. LÄS MER