Sökning: "Youbranding"

Hittade 1 uppsats innehållade ordet Youbranding.

  1. 1. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Hedin; Hannah Molin; [2014]
    Nyckelord :Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

    Sammanfattning : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. LÄS MER