Sökning: "Yue Yang"

Hittade 3 uppsatser innehållade orden Yue Yang.

  1. 1. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yue Wang; Yang Li; [2018]
    Nyckelord :Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

    Sammanfattning : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. LÄS MER

  2. 2. The relationship between volatility of price multiples and volatility of stock prices : A study of the Swedish market from 2003 to 2012

    Master-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE); Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Yue Yang; Viorica Gonta; [2013]
    Nyckelord :correlation; volatility; GARCH; price multiples; price-to-earnings ratio; price-to-book ratio; stock prices; linear regression; r square;

    Sammanfattning : The purpose of our study was to examine the relationship between the volatility of price multiples and the volatility of stock prices in the Swedish market from 2003 to 2012. Our focus was on the price-to-earnings ratio and the price-to-book ratio. LÄS MER

  3. 3. Brand Extension : research of Danone in Sweden

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Yu Lai; Yue Yang; [2012]
    Nyckelord :brand extension; CBBE model; BAV method;

    Sammanfattning : ABSTRACTPurpose-----The purpose of this paper is to discuss Danone how to extend its brand in Sweden. Brand extension as a branding strategy has been increasing the last decades, and Danone just proposes Yogurt in Gälve which is one of the cities in Sweden, so this paper is to analyze what should Danone do if it wants to extend its brand in Sweden. LÄS MER


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