Sökning: "Yue Yang"
Hittade 2 uppsatser innehållade orden Yue Yang.
1. The relationship between volatility of price multiples and volatility of stock prices : A study of the Swedish market from 2003 to 2012Master-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE); Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)
Sammanfattning : The purpose of our study was to examine the relationship between the volatility of price multiples and the volatility of stock prices in the Swedish market from 2003 to 2012. Our focus was on the price-to-earnings ratio and the price-to-book ratio. LÄS MER
- Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi
Sammanfattning : ABSTRACTPurpose-----The purpose of this paper is to discuss Danone how to extend its brand in Sweden. Brand extension as a branding strategy has been increasing the last decades, and Danone just proposes Yogurt in Gälve which is one of the cities in Sweden, so this paper is to analyze what should Danone do if it wants to extend its brand in Sweden. LÄS MER
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