Sökning: "Yue Yuan"

Hittade 3 uppsatser innehållade orden Yue Yuan.

  1. 1. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yang Lu; Yue Yuan; [2018]
    Nyckelord :Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

    Sammanfattning : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. LÄS MER

  3. 2. What factors affect customer satisfaction towards Asian restaurants in Gävle?

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Qingchen Fu; Yue Yuan; [2015]
    Nyckelord :Food quality; service quality; customer satisfaction; Asian restaurant;

    Sammanfattning : Aim: The aim of this research is to investigate factors which influence customer satisfaction in Asian restaurants.Method: Qualitative method and quantitative are used in this research. The data collected from both questionnaires and semi-structured interviews. LÄS MER

  4. 3. Factors influencing Chinese consumer behavior purchasing clothes online in Sweden

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Qingchen Fu; Yue Yuan; [2015]
    Nyckelord :Consumer behaviour;

    Sammanfattning : .... LÄS MER