Sökning: "Zijun Liao"

Hittade 1 uppsats innehållade orden Zijun Liao.

  1. 1. The Connection Between External Environment and Internal Strategy : a case study of Scandinavian Airlines System

    Magister-uppsats, Institutionen för ekonomi

    Författare :Ziyuan Chen; Zijun Liao; [2009]
    Nyckelord :financial crisis; retrenchment strategy; Scandinavian Airlines System SAS ; customer demand; suspension of Stockholm-Beijing flight;

    Sammanfattning : A variety of factors are the reasons for adjusting or changing company’s strategy, such as the change of customer demand, company’s internal financial factors, the influence of external environment and so on. This research is to find out the link between the change of external environment and the adjustment of internal strategy. LÄS MER