Sökning: "Ziyi Zhang"

Hittade 2 uppsatser innehållade orden Ziyi Zhang.

1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Ziyi Zhang; Yaxin Xue; [2023]
   Nyckelord :Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

   Sammanfattning : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. LÄS MER

3. 2. Linkage between FinTech and Traditional Financial Sector in U.S. : Comparative Study during and after Global Financial Crisis

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Chunyan Chen; Ziyi Zhang; [2018]
   Nyckelord :Fintech; Traditional financial sector; Granger causality; Toda Yamamoto; linkage;

   Sammanfattning : Background: In 2008, the financial crisis led to the deterioration of the global economy. The financial industry suffered severe setbacks. On the one hand, regulators strengthened their supervision over financial institutions and raised capital requirements. On the other hand, publics’ confidence in financial institutions declined. LÄS MER