Sökning: "Zsuzsanna Keremi"
Hittade 1 uppsats innehållade orden Zsuzsanna Keremi.
1. Global brand image creation by Swedish born globals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. LÄS MER
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