Sökning: "abm lu"

Visar resultat 1 - 5 av 576 uppsatser innehållade orden abm lu.

1. 1. Berättelser om verkligheten : från magnetband till mp3

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Alva Ragnarsson; [2023]
   Nyckelord :digitalization; radio; audio-narratology; semiotics; narrative journalism; documentary; sound studies; digitalisering; semiotik; narrativ journalistik; radiodokumentärer; dokumentär; Cultural Sciences;

   Sammanfattning : Swedish public service radio has during its almost 100 years undergone several transformations due to technical, societal and cultural changes. A transformation still in motion can be attributed to the arrival of the internet, the digitalization of the recording, storage and distribution of sound, as well as the fast paced evolution of the global media landscape. LÄS MER

3. 2. Det där med gröna bibliotek : En fallstudie av hållbarhetsambitioner för Hyllie bibliotek

   Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Martina Olsson; Ann-Sofie Pedersen; [2023]
   Nyckelord :Library and Information science; Public library; Sustainability; Ecological Sustainability; Green Library; Case study; Institutional theory; Cultural Sciences;

   Sammanfattning : In the district of Hyllie in Malmö, Granitor Properties are building a new block called Embassy of Sharing, which is designed focusing on Agenda 2030. Within the block, the city of Malmö is planning to open a new municipal branch library. LÄS MER

4. 3. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

5. 4. Representera mera? : arkivariers förståelse av representation och personarkiv

   Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Lovisa Buhrgard; [2023]
   Nyckelord :Personal archives; representation; archival science; cultural heritage; critical heritage studies; person-centred archival theory; Cultural Sciences;

   Sammanfattning : The aim of this master’s thesis is to contribute to a deeper understanding of the concept of representation in relation to personal archives. By examining how archivists understand and relate to the concept of representation in their professional role as well as in their work with personal archives, the intention is to clarify the practical implications of the concept. LÄS MER

7. 5. Ett inverterat nöjesfält : kunskap, upplevelse och vara genom Google Maps användarrecensioner

   Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Andreas Thörn; [2023]
   Nyckelord :Commodification; critical theory; Walter Benjamin; experience; erlebnis; erfahrung; Google Maps; user reviews; Zlatan Court; information science; duration; duration object; objectification; flows; rating; experience economy; Henri Bergson; Marshall McLuhan; UGC; library; Cultural Sciences;

   Sammanfattning : This thesis attempts to show tangible ways in which commodification of experience expands into areas outside of direct commercial activity, in contemporary mind and society. The user reviews of Google Maps (URGM) regarding places that don't offer sales of goods and services are being studied empirically, through qualitative text analysis. LÄS MER