Sökning: "advertorials"

Visar resultat 1 - 5 av 13 uppsatser innehållade ordet advertorials.

  1. 1. ”Mode är pleasure och nyheter fakta” : En metodtriangulerad studie av relationen mellan publikens förtroende och journalistiska genrer i förhållande till användandet av advertorials

    Kandidat-uppsats, Stockholms universitet/JMK

    Författare :Josefin Forsberg; [2018]
    Nyckelord :Förtroende; journalistik; native; advertorials; genreteori; Nyhetsjournalistik; Modejournalistik;

    Sammanfattning : Livsstilsjournalistik, och mer specifikt modejournalistik, har länge varit en vit fläck på den vetenskapliga kartan. Detta relativt outforskade område, som utgör en stor del av den svenska mediamarknaden, har inom vetenskapstraditionen fått ge vika för ett nyhetsjournalistiskt fokus. LÄS MER

  3. 2. Brand Personas with a Story - How they are created and categorized

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Céline Chauvet; Ida Vesterlund; [2018]
    Nyckelord :brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. LÄS MER

  4. 3. The fine line between journalism and advertising : A critical discourse study of ELLE.se’s use of advertorials and click-based content and an evolving hybrid genre

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Linnéa Ruiz Mutikainen; [2018]
    Nyckelord :Fairclough; Critical Discourse Analysis; advertorials; native; affiliate; fashion journalism; commercialism; hybrid genre;

    Sammanfattning : The purpose of this study is to explore the expressions of a commercialising fashion journalistic genre by focusing on how ELLE.se, Sweden’s biggest online fashion platform, use advertorials and click-based content. LÄS MER

  5. 4. Förtroendekapitalet. Journalisternas inställning till native advertising

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :John Andersson; Simon Schagerström; [2016-02-04]
    Nyckelord :native advertising; credibility; ideals; commercialization; advertorials; förtroende; ideal; kommersialisering; textreklam;

    Sammanfattning : The purpose of our study is to map changes in credibility within the editorial caused by the introduction of native advertising in the two Swedish newspapers Svenska Dagbladet and Aftonbladet. The purpose of the study will be examined through three main questions: • Has the journalists credibility regarding their own news product changed because of the introduction of native advertising? • Does the journalists think that the readers credibility for the news product has changed because of the introduction of native advertising? • Does the journalists consider native advertising an important source of income for the news product to carry independent journalism? To answer the questions above we applied a quantitative study by using a web-¬‐ based questionnaire. LÄS MER

  7. 5. När reklam och journalistik möts Samarbeten över den yrkesetiska gränsen – en historisk och aktuell överblick

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Julia Karlsson; [2015-11-04]
    Nyckelord :;

    Sammanfattning : Author: Sofia Karlsson Title: When Advertising and Journalism Meet Level: Bachelor of Journalism Location: University of Gothenburg Language: Swedish This bachelor thesis consists of a historical analysis of the collaborations between advertisers and editors, which led to the increasingly common phenomenon known as “sponsored articles”, or “advertorials”. From the first known printed ad in Sweden in 1645 to the present day, journalism and advertisement are shown to have been evolving mutually. LÄS MER