Sökning: "affiliate marketing"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden affiliate marketing.

1. 1. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

   Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Oskar Ahlqvist; [2023]
   Nyckelord :Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

   Sammanfattning : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. LÄS MER

3. 2. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring

   Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Emily Bergström Stacey; Fredrika Björk; [2023]
   Nyckelord :Artificial intelligence; ChatGPT; DALL-E 2; GPT-4; Digital marketing; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisation; Artificiell intelligens; ChatGPT; DALL-E 2; GPT-4; Digital marknadsföring; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisering;

   Sammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER

4. 3. Enhancing Influencer Marketing Strategies through Machine Learning : Predictive Analysis of Influencer-Generated Interactions

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Olimpia Rivera; [2023]
   Nyckelord :Influencer Marketing; Affiliate links; Auto Machine Learning Framework; Predictive analysis; Influencer marketing; Affiliate länkar; maskininlärningsramverk; förutsägbar analys;

   Sammanfattning : The field of influencer marketing has experienced rapid growth in recent years. However, uncovering the true effectiveness of this marketing approach remains a significant challenge. LÄS MER

5. 4. Using Machine Learning to Connect Brands with Influencers

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Författare :Jonathan Hedlund; [2022]
   Nyckelord :Interaction Technologies; Machine Learning; UX-Design;

   Sammanfattning : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. LÄS MER

7. 5. How do Social Media Entrepreneurs Monetize YouTube?

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Artemis Katsimente; Ida-Maja Eldås; [2020]
   Nyckelord :Social Media Entrepreneur; YouTube; Monitization;

   Sammanfattning : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. LÄS MER