Sökning: "ajzen tpb"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden ajzen tpb.

1. 1. Exchanging 'Life' for Money? Overtime work culture and professional women's fertility intentions in China

   Master-uppsats, Lunds universitet/Graduate School

   Författare :Jinxuan Lu; [2023]
   Nyckelord :Fertility intention; Overtime work; PLS-SEM; Vignette experiment; Theory of Planned Behavior; Social Sciences;

   Sammanfattning : In the context of China’s concerning decline in fertility rates and the widespread normalization of the ‘996’ overtime culture, the connection between overtime work and fertility assumes considerable importance. This research is firmly grounded in the theoretical framework of the Theory of Planned Behavior (Ajzen, 1991), which investigates the complex relationship between overtime work and fertility intentions among working women of reproductive age in urban China. LÄS MER

3. 2. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Anton Madsen; Sara Mbuyi Tshibangu; [2023]
   Nyckelord :Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

   Sammanfattning : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. LÄS MER

4. 3. Influential factors of experiential outdoor consumption - A qualitative study investigating the experiences and perceptions of experiential outdoor consumers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Josefin Holst-Norén; [2022-09-13]
   Nyckelord :Experiential consumption; Experiential outdoor consumption; Well-being; Theory of planned behaviour TPB ; Consumer behaviour; Materialism;

   Sammanfattning : Researchers agree on the harm materialistic values and consumption have on consumers’ well-being in society today (Black, 2010; Goldsmith & Clark, 2012; Isenhour & Black, 2010; Muñiz-Velázquez et al., 2017; Pieters, 2013; Richins, 2017; Shrum et al., 2013; Van Boven & Gilovich, 2003). LÄS MER

5. 4. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
   Nyckelord :Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

   Sammanfattning : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. LÄS MER

7. 5. Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Puteri Nur Najwa Megat Husni; Agathe Dugleux; [2020]
   Nyckelord :Consumer behaviour; Ethicality in consumption; Price promotion effects; Theory of Planned Behaviour; Structural Equation Model; Business and Economics;

   Sammanfattning : Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behaviour, Ethicality in consumption, Price promotion effects, Theory of Planned Behaviour, Structural Equation Model. LÄS MER