Sökning: "as a brand"

Visar resultat 1 - 5 av 1142 uppsatser innehållade orden as a brand.

1. 1. SFEH. The clothes. The brand. The style.

   Kandidat-uppsats, Göteborgs universitet/HDK - Högskolan för design och konsthantverk

   Författare :Karl Palleschitz; [2013-02-18]
   Nyckelord :T-shirt; prints; graffiti; street; style; sfeh; solid; fire; eagle; heart; humor; sarcasm; graphic design;

   Sammanfattning : SFEHA project about a clothing brand and a new kind of showroom that looses it´s structure during the process.But managed to find the core and produced a personal mirror of prints for a greater cause.Sfeh is the brand with quality and humor in focus and the will to push the boundries. LÄS MER

3. 2. Study of a Two-Storey Family House in theDar es Salaam Region, Tanzania

   Kandidat-uppsats, Högskolan i Jönköping/JTH, Byggnadsteknik; Högskolan i Jönköping/JTH, Byggnadsteknik

   Författare :Tina Svensson; Emma Ekvall; [2013]
   Nyckelord :building structure; climate; Dar es Salaam; eco friendly construction; Mbweni;

   Sammanfattning : This final project is made as a Minor Field Study in Dar es Salaam, Tanzania.Tanzania is one of the poorest countries in the world and this is reflected in theway they live. Many people live in simple houses made out of mud, but the housethat have been studied for this final project are a luxurious house from aTanzanian perspective. LÄS MER

4. 3. Employer Branding : A faddish way of labeling operations or a valuable contribution to HRM?

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

   Författare :Malin Erkander; Astrid Sjunnesson; [2013]
   Nyckelord :Employer Branding; Employer Brand; Organizational Culture; Human Resource Management; Strategic Human Resource Management.;

   Sammanfattning : Employer branding has become an increasingly popular subject among practitioners. In order to gain competitive advantage it is claimed that companies should hold the best employees. However, in this thesis it is argued that the purposes of employer branding and HRM are strikingly alike, since they both aim to attract and retain employees. LÄS MER

5. 4. A study of brand name and country of production congruity : A consumer study – assessed with the example of a Swedish luxury bed manufacturer

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

   Författare :Anna Ericsson; Erik Linnander Obermayer; [2013]
   Nyckelord :Perceived quality; country of origin; country of production; congruity; Swedish;

   Sammanfattning : As companies become ever more globalised, manufacture firms choose to outsource production to lower labour cost countries. However, as studies have shown, such a relocation of production may lead to undesirably decreased quality perceptions by consumers as the brand origin and country of production are de-coupled. LÄS MER

7. 5. Två sidor av samma mynt : Brand alliance bidrar till brand confusion i bankbranschen

   Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet; Örebro universitet/Handelshögskolan vid Örebro Universitet

   Författare :David Andhäll; Patrik Thörn; [2013]
   Nyckelord :Brand; Brand confusion; Brand alliance; Alliance; Image; communication; brand similarities; miscomprehension; uncertainty; Bank; företagssamarbeten; varumärke; varumärkessammanblandning; varumärkesförvirring. kommunikation;

   Sammanfattning : Bergslagens Sparbank as well as other independent(fristående) sparbanker have discoveredthat some of their customers can not separate them from Swedbank. Some customers maythus believe that they are the same bank. This study seeks factors that may contribute to thisproblem, and measures that can counteract. LÄS MER