Sökning: "asymmetrical communications"

Hittade 2 uppsatser innehållade orden asymmetrical communications.

1. 1. När målet helgar mediet : En kvalitativ fallstudie av dold viral PR

   Kandidat-uppsats, Institutionen för kultur- och medievetenskaper

   Författare :Rebecka Gustafson; [2014]
   Nyckelord :Public Relations; asymmetrical communications; symmetrical communications; social media; viral PR; covert PR; Public Relations; viral spridning; sociala medier; asymmetrisk kommunikation; symmetrisk kommunikation; dold PR;

   Sammanfattning : Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. LÄS MER

3. 2. Bloggar - Organisationernas Heliga Graal? En kritisk diskussion kring organisationers möjlighet att uppnå dialogbaserad kommunikation genom bloggar

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Jesper Wendel; Frida Sternvad; [2009]
   Nyckelord :the excellence theory; critical perspective; dialogue; blogs; organizations; Social Sciences;

   Sammanfattning : The purpose of this master’s thesis is to critically discuss blogs as a medium for dialogue based communication in a public relations context, and to empirically study how organizations and blogs perceive each other and how this affects the organization’s public relations practice. The research was partly conducted through qualitative interviews with communications professionals representing six major Swedish brands. LÄS MER