Sökning: "baby-boomers"

Hittade 4 uppsatser innehållade ordet baby-boomers.

1. 1. Ungdomlig ålderdom - hur modeföretag marknadsför sig bättre hos äldre kvinnor

   Magister-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Ann-Christine Andersson; [2009-03-16]
   Nyckelord :older women; competitive advantage; fashion industry; differentiation; older women buying behavior; konkurrensfördelar; modebranschen; äldre kvinnors köpbeteende;

   Sammanfattning : When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. LÄS MER

3. 2. Preferred residential neighbourhoods of the elderly population in the city of Norrköping

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Susanne Breier; [2008]
   Nyckelord :Demographic ageing; Elderly population; Age structure types; Social structure types; GIS Geographical Information Systems ; Interpolation; Choropleth mapping; Accessibility analysis; Crime mapping;

   Sammanfattning : The population of Sweden is ageing as in almost every European country. Improved medical progresses and treatment options lead to a decreasing mortality at older ages, increasing life expectance and an advanced health of the elderly. LÄS MER

4. 3. Recruitment in Problematic Market Conditions: An Empirical Study : Recession vs. Demographic Change

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Johan Arnesson; Daniel Hökfelt; Madelene Yavus Iskander; [2008]
   Nyckelord :Rekrytering; Human Resource Management; Recession; Ekonomisk avmattning; Demografi; Demografisk förändring; Anställning; Jönköping; Östergötland;

   Sammanfattning :  ‟Recession‟ and ‟Layoff‟ were the buzz words of late 2008. Economic slowdown and recession have hit the economy hard. At the same time people in society are getting older and the demographic profile of the population is getting increasingly top heavy, with the retirements of the 1940‟s baby boomers expected to peak in 2010. LÄS MER

5. 4. Talent Management : How firms in Sweden find and nurture value adding human resources

   Magister-uppsats, Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Patrik Kull; Erik Brandt; [2007]
   Nyckelord :Talent Management; Human Resource Management; Strategy;

   Sammanfattning : Sweden is entering a time characterized by a shortfall of qualified labour. Thus companies will have to hold on to, and develop their most valued employees since it is getting harder to find competent replacements. By finding and developing Talents, companies will improve their position in the market and perhaps even create a competitive advantage. LÄS MER