Sökning: "behavioral loyalty"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden behavioral loyalty.

1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
   Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

3. 2. Är uppmärksamhet verkligen allt? : En kvalitativ/kvantitativ studie om hur social marknadsföring påverkar attitydlojaliteten

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Anton Nilsson; Edmon Ferizi; [2023]
   Nyckelord :Social marketing; Brand loyalty; Attitude loyalty; Social marknadsföring; Varumärkeslojalitet; Attitydlojalitet;

   Sammanfattning : The purpose of the study was to investigate consumer attitudes towards a brand that in itscampaigns presents a social problem for attention. The study is based on theories in threemain areas, controversial marketing, brand loyalty and purchase behavior. LÄS MER

4. 3. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Nina Roques; [2023]
   Nyckelord :Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Sammanfattning : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. LÄS MER

5. 4. Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet : En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken.

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Julia Nordin; Emilia Tušetić; [2023]
   Nyckelord :Country-of-origin; brand loyalty; price sensitivity; attitudinal attachment; behavioral loyalty; food; food brands; Country-of-origin; varumärkeslojalitet; priskänslighet; attitydfäste; beteendelojalitet; livsmedel; livsmedelsvarumärken;

   Sammanfattning : Titel: Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet – En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. LÄS MER

7. 5. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Per Fröderberg; Philip Rask; [2023]
   Nyckelord :CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

   Sammanfattning : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. LÄS MER