Sökning: "biotech marketing"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden biotech marketing.

1. 1. Organizational Buying Behavior of Biotech-Oriented Academic Institutions : A Case Study of Sartorius Stedim Biotech

   Master-uppsats, KTH/Industriell marknadsföring

   Författare :LEA CHARLOTTE WARNECKE; [2015]
   Nyckelord :;

   Sammanfattning : Lately the pharmaceutical industry is confronted with newly emerging needs which puts firms under a high cost pressure. As a result pharmaceutical equipment provider such as Sartorius Stedim Biotech (SSB) are affected by that in a similar way trying to deliver products and services that promise best value for money. LÄS MER

3. 2. Adapted Value Chain Analysis for Market Assessment of Emerging Life Science Markets. : A CASE STUDY OF A SWEDISH BIOTECH FIRM’S PROSCPECTS ON THE RUSSIAN MARKET

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Alexander Boikov; Christoffer Mebius; [2014]
   Nyckelord :value chain system analysis; life science; emerging market; Russian pharmaceutical and biotech market; market assessment;

   Sammanfattning : Over the last decade, the life science industry has been facing shrinking revenues accompanied by increasing R&D costs, which resulted in an industry wide crisis acting as a catalyst for a change of the business model in the entire field of life science business. Emerging life science markets of the developing countries are growing rapidly and Western companies in this knowledge intensive industry have to expand in order to capture the scarce revenues. LÄS MER

4. 3. Local food in Iceland : identifying behavioural barriers to change towards increased production and consumption

   Master-uppsats, Lunds universitet/LUCSUS

   Författare :Thorhildur Osk Halldorsdottir; [2013]
   Nyckelord :resource management; sustainability science; food supply; consumer behaviour.; Social Sciences;

   Sammanfattning : Increased production and consumption of local food may partly counteract the negative environmental, social, and economic impacts of industrialised and globalised food production. The aim of this thesis was to identify the barriers the country of Iceland faces in increasing production and consumption of local food. LÄS MER

5. 4. Merger and acquisition between small biotech and large pharmaceutical companies - a winning combination? : Case study on the acquisitions of CAT by AstraZeneca and Abgenix by Amgen; MBA thesis in marketing

   Magister-uppsats, Institutionen för ekonomi

   Författare :Stefan Schmidt; [2008]
   Nyckelord :Merger and acquisition; biotechnology; pharmaceutical industry; monoclonal antibody;

   Sammanfattning : This study aims at introducing and describing a novel multi parameter analysis method to identify potential acquisition targets and to qualitatively and quantitatively evaluate the overall match between a target company and its acquirer. The method was tested with two recent real cases involving each an antibody based biotech company and a large fully integrated pharmaceutical company. LÄS MER

7. 5. Market orientation in small to medium sized Biotech companies in Sweden

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Ondina Åsberg; [2007]
   Nyckelord :Market orientation; biotechnology SMEs;

   Sammanfattning : The purpose of this study was to investigate if small to medium sized biotechnology companies in Sweden are market oriented, or if they are research and technology orientated. Market oriented meaning being customer focused, having a strong competitor orientation and building customer solutions using a team approach; and the higher the marketing knowledge – the stronger the market orientation. LÄS MER