Sökning: "brand identity"

Visar resultat 1 - 5 av 448 uppsatser innehållade orden brand identity.

  1. 1. (Re)Branding the Humanities? A Qualitative Content Analysis of the Portrayal of the Humanities’ at Seven Higher Education Institutions in Sweden during 2015-2016

    Magister-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistik och vetenskapsteori

    Författare :Fanny Thalén; [2016-12-02]
    Nyckelord :qualitative content analysis; strategic communication; organisational communication; branding; brand; organisational identity; public sector; Humanities; higher education; kvalitativ textanalys; strategisk kommunikation; organisationskommunikation; branding; varumärkesbyggande; organisationsidentitet; offentlig förvaltning; humaniora högreutbildning;

    Sammanfattning : The aim of this essay is to through descriptive qualitative content analysis investigate how seven different institutions of higher education in Sweden present the Humanities, and what kind of brandidentity that emerges from the texts. The essay also aims to investigate if the brand identity bears any of the characteristics of the challenge-driven Humanities that the think-tank Humtank promote (the analysed universities all have representatives in Humtank). LÄS MER

  2. 2. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sebastian Jonsson; Sofia Persson; [2016-09-22]
    Nyckelord :social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. How Consumers Mobilize Ethical Myths to Animate Moral Identity: A study on consumers’ moral action within ethical fashion

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofi Björnberg; [2016-09-21]
    Nyckelord :moralistic play; ethical fashion myths; moral identity;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Branding for the Better: Sustainable branding as driver of more sustainable fashion consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Brengesjö; Erik Nordgren; [2016-09-21]
    Nyckelord :sustainable fashion; sustainable branding; consumer culture theory; performative branding;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Simon Hellström; Tove Mattsson; [2016-09-21]
    Nyckelord :FMCG; corporate brand endorsement; corporate reputation; sustainability; corporate identity; corporate image;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

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