Sökning: "brand marketing online loyalty"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden brand marketing online loyalty.

1. 1. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Filippa Sandberg; Josephiene Dogan; [2023]
   Nyckelord :Marketing;

   Sammanfattning : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. LÄS MER

3. 2. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Sharmin Akter; Sana Raja; [2023]
   Nyckelord :Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Sammanfattning : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. LÄS MER

4. 3. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   Kandidat-uppsats,

   Författare :Chau Le; Nhan Chau; [2023]
   Nyckelord :Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Sammanfattning : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. LÄS MER

5. 4. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Amber Javed; [2022]
   Nyckelord :digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER

7. 5. Influencer marketing: An exploratory study to identify consumer behaviour online

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emilia Möller; Ina Farag; [2022]
   Nyckelord :Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. LÄS MER