Sökning: "brand position business to business"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden brand position business to business.

1. 1. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

   Magister-uppsats, Högskolan i Gävle/Högskolan i Gävle/Ämnesavdelningen för företagsekonomiInstitutionen för ekonomi

   Författare :Maria Roeck Hansen; [2010]
   Nyckelord :Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

   Sammanfattning : Aim: Problem background -CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. LÄS MER

3. 2. Exploring the Benefits of Implementing CSR Practices: from a Supplier Perspective -A case study of IKEA and its Vietnamese Suppliers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Yifan Zhang; Carl Johan Hed; [2009-08-24]
   Nyckelord :Corporate social responsibility; supply chain; policy implementation; supplier benefits; social and environmental conditions; Vietnam;

   Sammanfattning : Master of Science in International Business and Trade.... LÄS MER

4. 3. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

   Författare :Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Nyckelord :Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Sammanfattning :  AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. LÄS MER

5. 4. Factors Influencing the Growth of Small and Medium Sized Firms in Different Growth Stages---------A Study of Four Chinese SMEs

   Magister-uppsats, Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Fang Fang Jr Li; Kai Fu; [2009]
   Nyckelord :growth; SMEs; resource-based view; five stages model;

   Sammanfattning : Small and medium enterprises play an important role in the development of a country. The growth of SMEs is also important for the world economy which has been widely discussed in recent years. Although the growth of small firm is a well known topic in theoretical research, still there are some research gaps that need to be filled. LÄS MER

7. 5. Digitala kläder? : En studie om traditionella klädföretags it-strategier 

   Kandidat-uppsats, Södertörns högskola/Institutionen för ekonomi och företagande; Södertörns högskola/Institutionen för ekonomi och företagande

   Författare :Emmeli Boström; Elin Byers; [2009]
   Nyckelord :IT strategies; brand; identity; image; clothing enterprises; It-strategier; varumärke; identitet; image; klädföretag;

   Sammanfattning : This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. LÄS MER