Sökning: "brand reputation"

Visar resultat 1 - 5 av 132 uppsatser innehållade orden brand reputation.

  1. 1. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Johan Palmqvist; [2017]
    Nyckelord :Consumer based brand equity; Corporate ability; CSR; reputational crisis; quantitative;

    Sammanfattning : A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to product quality, their disregardfor ethical business, or being unlucky with the force of nature. But one crisis is seldomlike another, and neither are their effects. LÄS MER

  2. 2. Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Kim Bodeklint; William Unosson; Angelica Lindhe; [2017]
    Nyckelord :Crisis Management; Brand Reputation;

    Sammanfattning : .... LÄS MER

  3. 3. CSR i modeindustrins mellanhandsföretag : en studie om integration och värdeskapande

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Johanna Axelsson; Emma Svernlöv; [2017]
    Nyckelord :CSR integration; intermediaries; fashion industry; value creation; CSR integration; mellanhandsföretag; modeindustrin; värdeskapande;

    Sammanfattning : In this qualitative study the buying activity for three smaller intermediaries in the Swedish fashion industry have been identified to compare similarities and differences. Further on we studied how CSR is integrated in the activity and which type of value these efforts create for the intermediary. LÄS MER

  4. 4. If You Are Not Visible, You Do Not Exist : A Qualitative Study of Corporate Reputation Management on Social Media

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Joanna Johansson; Terese Karlsson; [2017]
    Nyckelord :;

    Sammanfattning : The use of internet and social media has during the last decade increased and today both individuals and companies are active on social media. It is a new way for organizations to communicate with customers and many organizations have realized the value of their corporate reputation to contribute to a competitive advantage. LÄS MER

  5. 5. Global brand image creation by Swedish born globals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zsuzsanna Keremi; Wendy Beute; [2017]
    Nyckelord :B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

    Sammanfattning : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. LÄS MER

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