Sökning: "brand reputation"

Visar resultat 1 - 5 av 131 uppsatser innehållade orden brand reputation.

  1. 1. Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Kim Bodeklint; William Unosson; Angelica Lindhe; [2017]
    Nyckelord :Crisis Management; Brand Reputation;

    Sammanfattning : .... LÄS MER

  2. 2. CSR i modeindustrins mellanhandsföretag : en studie om integration och värdeskapande

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Johanna Axelsson; Emma Svernlöv; [2017]
    Nyckelord :CSR integration; intermediaries; fashion industry; value creation; CSR integration; mellanhandsföretag; modeindustrin; värdeskapande;

    Sammanfattning : In this qualitative study the buying activity for three smaller intermediaries in the Swedish fashion industry have been identified to compare similarities and differences. Further on we studied how CSR is integrated in the activity and which type of value these efforts create for the intermediary. LÄS MER

  3. 3. If You Are Not Visible, You Do Not Exist : A Qualitative Study of Corporate Reputation Management on Social Media

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Joanna Johansson; Terese Karlsson; [2017]
    Nyckelord :;

    Sammanfattning : The use of internet and social media has during the last decade increased and today both individuals and companies are active on social media. It is a new way for organizations to communicate with customers and many organizations have realized the value of their corporate reputation to contribute to a competitive advantage. LÄS MER

  4. 4. Global brand image creation by Swedish born globals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zsuzsanna Keremi; Wendy Beute; [2017]
    Nyckelord :B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

    Sammanfattning : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. LÄS MER

  5. 5. (wh)Y Should They Care? : What motivates generation Y to accept a job at an organization with a harmed reputation?

    Kandidat-uppsats, Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Författare :Stina Erlands; Elin Börjesson; [2017]
    Nyckelord :Generation Y; motivation factors; harmed reputation; employer branding;

    Sammanfattning : With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. LÄS MER


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