Sökning: "brand reputation"

Visar resultat 1 - 5 av 116 uppsatser innehållade orden brand reputation.

  1. 1. Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Kim Bodeklint; William Unosson; Angelica Lindhe; [2017]
    Nyckelord :Crisis Management; Brand Reputation;

    Sammanfattning : .... LÄS MER

  2. 2. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sebastian Jonsson; Sofia Persson; [2016-09-22]
    Nyckelord :social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Simon Hellström; Tove Mattsson; [2016-09-21]
    Nyckelord :FMCG; corporate brand endorsement; corporate reputation; sustainability; corporate identity; corporate image;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Sökordsannonsering i ljuset av god marknadsföringssed : varumärkesanvändning och jämförande reklam

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

    Författare :Elias Ego; [2016]
    Nyckelord :Sökordsannonsering; marknadsföringssed; varumärke; google adwords;

    Sammanfattning : Keyword advertising is based on advertisers buying keywords, brands if they so wish, with a search engine service to optimize their marketing by ads or websites linked to the purchased keyword to rank as high as possible among the organic and sponsored search lists. Regarding this type of marketing, the European Court and the Swedish Market Court made clear that the trademark holders of famous brands can not prevent a competitor from using the brands as a keyword for their own ads if the use merely indicates that the competitor offers an alternative to the protected brand's products or services. LÄS MER

  5. 5. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Eric Eichinger; Jens Gudacker; [2016]
    Nyckelord :Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. LÄS MER

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