Sökning: "brand reputation"

Visar resultat 1 - 5 av 115 uppsatser innehållade orden brand reputation.

  1. 1. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sebastian Jonsson; Sofia Persson; [2016-09-22]
    Nyckelord :social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Simon Hellström; Tove Mattsson; [2016-09-21]
    Nyckelord :FMCG; corporate brand endorsement; corporate reputation; sustainability; corporate identity; corporate image;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Sökordsannonsering i ljuset av god marknadsföringssed : varumärkesanvändning och jämförande reklam

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

    Författare :Elias Ego; [2016]
    Nyckelord :Sökordsannonsering; marknadsföringssed; varumärke; google adwords;

    Sammanfattning : Keyword advertising is based on advertisers buying keywords, brands if they so wish, with a search engine service to optimize their marketing by ads or websites linked to the purchased keyword to rank as high as possible among the organic and sponsored search lists. Regarding this type of marketing, the European Court and the Swedish Market Court made clear that the trademark holders of famous brands can not prevent a competitor from using the brands as a keyword for their own ads if the use merely indicates that the competitor offers an alternative to the protected brand's products or services. LÄS MER

  4. 4. Ger miljöcertifierade fastigheter fördel på den kommersiella fastighetsmarknaden?

    Kandidat-uppsats, Malmö högskola/Lärande och samhälle

    Författare :Ahmed Abdulrahman; Fadi El Hage; [2016]
    Nyckelord :Miljöcertifiering; Marknadsfördel; Signaler; Kommersiella fastigheter; Environmental Certification; Market Advantage; Signals; Commercial Real Estate;

    Sammanfattning : Titel: En undersökning av hur vidare miljöcertifierade fastigheter ger fördel på den kommersiella fastighetsmarknaden. Ämne, kurs: Fastighetsvetenskap, Kandidatuppsats 15 hp Författare: Ahmed Abdulrahman & Fadi El Hage Handledare: Peter Palm Nyckelord: Miljöcertifiering, Marknadsfördel, Signaler, Kommersiella fastigheter Att miljöcertifiera innebär att man höjer standarden av den tekniska installationen i fastigheten. LÄS MER

  5. 5. The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan.

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Tamila Medetbekova; [2016]
    Nyckelord :Foreign direct investment; emerging markets; Kazakhstan telecom market; market entry strategy; corporate governance; corporate social responsibility; business ethics; ethical behaviour; ethical dilemma; internal confrontation; corruption;

    Sammanfattning : Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. LÄS MER

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