Sökning: "branding agencies"

Visar resultat 1 - 5 av 33 uppsatser innehållade orden branding agencies.

  1. 1. Storytelling på sociala medier : En kvalitativ studie om hur storytelling inom hotell- och restaurangbranschen kan användas som verktyg för att bygga varumärke och leverera känslor på sociala medier

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Philip Norman Rondahl; Alma Backlund; [2023]
    Nyckelord :Storytelling; varumärke; sociala medier; Word of Mouth; relationsmarknadsföring; emotionell marknadsföring.;

    Sammanfattning : Storytelling is a popular marketing tool today and can be used in many different ways for companies. The purpose of this study is to investigate how service companies can use storytelling in social media platforms for marketing purposes and branding. LÄS MER

  3. 2. The impact of digitalization on logo design

    Kandidat-uppsats,

    Författare :Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
    Nyckelord :Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

    Sammanfattning : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. LÄS MER

  4. 3. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Vanja Johnsson; Adrienne Daudi; [2020]
    Nyckelord :Corporate brand identity; brand performance; corporate branding; brand management; Social Sciences;

    Sammanfattning : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. LÄS MER

  5. 4. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    Master-uppsats, Stockholms universitet/JMK

    Författare :Franziska Ewigleben; [2020]
    Nyckelord :Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Sammanfattning : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. LÄS MER

  7. 5. Platsmarknadsföring : Små och medelstora tätorters platsvarumärkesuppbyggnad via det digitala nätet

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Carl Andersson; Sandra Hög; [2019]
    Nyckelord :Sociala medier; Facebook; Instagram; Platsmarknadsföring; Platsvarumärke;

    Sammanfattning : The purpose of this paper is to investigate how tourist agencies in rural areas work with their information channels for the place marketing of their destinations and brand management. By means of information channels we mean the tourist agencies' social media, their own website and printed materials. LÄS MER