Sökning: "brands"

Visar resultat 1 - 5 av 1371 uppsatser innehållade ordet brands.

  1. 1. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Wan Chi Lai; [2018-07-06]
    Nyckelord :Brand image; organic counterpart; binary comparisons;

    Sammanfattning : MSc in Economics.... LÄS MER

  2. 2. How Consumers Navigate Ethical Tensions in a Marketplace: Swedish Dairy Marketplace as Context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cecilia Jedenberg; Frida Lennartsson; [2018-07-03]
    Nyckelord :ethical consumption; brands as resources; ethical tensions; phenomenology; consumer culture; dairy consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lazar; Lisa Sterner; [2018-07-03]
    Nyckelord :Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Sammanfattning : Master of Science in Marketing and Consumption.... LÄS MER

  4. 4. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Nyckelord :Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Analys av svenska handelsföretags lokala anpassning av produktutbud och marknadskommunikation i Kina - En fallstudie av H&M, IKEA och Gina Tricot

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Olivia Pivén; Sara Svärd; [2018-05-31]
    Nyckelord :Export Strategy; Frugal Innovation; International marketing; Local Adaption; Marketing Communication; Psychic Distance; Retail; Sales Channel.;

    Sammanfattning : China has during the last 50 years developed into becoming the second largest economy in the world. There have been many changes in the global market with an increased globalization. LÄS MER

BEVAKA DENNA SÖKNING

Få ett mail när det kommer in nya uppsatser på ämnet brands.

Din email-adress: