Sökning: "business-to-business customers"

Visar resultat 1 - 5 av 161 uppsatser innehållade orden business-to-business customers.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

3. 2. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebba Lövström; Emma Abrahamsson; [2023]
   Nyckelord :Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

   Sammanfattning : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. LÄS MER

4. 3. The Future of Urban Last Mile Deliveries - Not a piece of cake

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
   Nyckelord :Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

   Sammanfattning : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. LÄS MER

5. 4. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

   Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

   Författare :Samia Dahir Idriss; [2023]
   Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

   Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER

7. 5. Faktorer som påverkar betalningsviljan för digitala tjänster av tillverkningsföretag i en business-to-business miljö : En kvantitativ analys av preferenser hos kunder som erbjuds digitala tjänster av tillverkningsföretag

   Master-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Atasun Öztürk; Jim Dahlberg; [2023]
   Nyckelord :Digitala tjänster; Betalningsvilja; B2B; Industriföretag; Tjänstefiering;

   Sammanfattning : Background: Manufacturing companies have started to adapt to the rising popularity of servitization and have begun to offer digital services that they produce. However, there is limited research on various pricing models and factors affecting willingness to pay for digital services provided by manufacturing companies. LÄS MER