Sökning: "buying behaviour"

Visar resultat 1 - 5 av 255 uppsatser innehållade orden buying behaviour.

  1. 1. Impulsive Buying Behaviour and Restaurant Selection and Consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Leila Baiche; Andrijana Milanovic; [2023-07-03]
    Nyckelord :Impulsive Buying Behaviour; á la Carte Restaurants; Restaurant Selection; Menu Selection; Extraordinary Experiences;

    Sammanfattning : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. LÄS MER

  3. 2. Omplacering av hund med fokus på adoptionshundar : orsak och förebyggande

    Kandidat-uppsats, SLU/Dept. of Animal Environment and Health

    Författare :Isa Lundell; [2023]
    Nyckelord :hund; adoption; omplacering; hundköp;

    Sammanfattning : Today, rehoming of dogs is a growing issue all around the world. Especially after the covid-19 pandemic, which opened the possibility for more people to purchase dogs due to working from home. Purchases of shelter dogs also increased during the pandemic and are therefore an expanding part of the dogs being giving up for rehoming as well. LÄS MER

  4. 3. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofie Bixo; Tyra Löthman; [2023]
    Nyckelord :Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

    Sammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER

  5. 4. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Emilia Mattsson; [2023]
    Nyckelord :willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

    Sammanfattning : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. LÄS MER

  7. 5. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Vendela Johansson; Joy Bou Absi; [2023]
    Nyckelord :Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Sammanfattning : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. LÄS MER