Sökning: "call-to-action"

Visar resultat 1 - 5 av 27 uppsatser innehållade ordet call-to-action.

  1. 1. Framtidens copywriter är AI - eller? : En experimentell studie som undersöker relationen mellan generativ artificiell intelligens och copywritingkompetensen inom kommunikatörsprofessionen

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Amelia Andersson; Åsa Engström; [2024]
    Nyckelord :Generative Artificial Intelligence; copywriting; credibility; conviction; Generativ artificiell intelligens; copywriting; trovärdighet; övertygelse;

    Sammanfattning : The purpose of the study was to examine whether it was possible to discern any effect on the perception of the content of a copytext in terms of credibility and conviction, depending on whether the writer was ChatGPT or a human copywriter, and whether it was possible to discern any effect on the perception of the writer in terms of creativity and professionalism. To achieve the purpose of the study, the following questions were formulated: 1. LÄS MER

  3. 2. Jez Butterworth'z Jerusalem and the Spirit of Liberty

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Robin Pelgrom; [2023]
    Nyckelord :Jez; Butterworth; Mill; Blake; Byron; Cultural materialism; materialism; intertext; defiance; liberty; action; Arendt; play; criticism; theory; interpretation; mythical; historical; critique;

    Sammanfattning : This essay is an attempt to conduct a reading of Jerusalem by Jez Butterworth through the lens of cultural materialism with John Stuart Mill’s On Liberty as intertext. The essay conducts a brief survey of previous scholarly treatment of the play, explains the theoretical background of cultural materialism that the essay operates on, and briefly introduces the intertext. LÄS MER

  4. 3. Ett användbart intranät : Analys och ombyggnad av ett intranät i SharePoint och SPFx

    M1-uppsats, Mittuniversitetet/Institutionen för data- och elektroteknik (2023-)

    Författare :Lina Petersson; [2023]
    Nyckelord :SharePoint; SharePoint Framework SPFx ; intranät; användbarhet;

    Sammanfattning : The purpose of this project has been to create a structured intranet with high usability for BorgWarner Landskronas department Validation and its sub departments. The company uses SharePoint and based on analyses made SharePoint pages have been created and extra functionality has been developed using SharePoint Framework. LÄS MER

  5. 4. African Climate Hazard Assessment - A composite index assessing national vulnerability to climate change

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Miljö- och energisystem

    Författare :Josefine Falk; Otto Fjelkner; [2023]
    Nyckelord :Composite Index; Climate Vulnerability; Assessment; African Nations; Acute Physical Hazards; Chronic Physical Hazards; Systemic Hazards; Exposure; Multidimensional Approach; Sensitivity; Adaptation; Indicators; Technology and Engineering;

    Sammanfattning : The study is compiled into a composite index for assessing the climate vulnerability of African nations. By employing a multidimensional approach, the index comprises nine distinctive hazards to examine a country’s sensitivity to climate change. LÄS MER

  7. 5. Future generations as subjects of rights? A content analysis of rights of future generations in Swedish climate law

    Kandidat-uppsats, Lunds universitet/Mänskliga rättigheter

    Författare :Nelly Samuelsson; [2023]
    Nyckelord :Rights; Future generations; Intergenerational equity; Swedish climate law; Climate change.; Law and Political Science; Social Sciences;

    Sammanfattning : The objective of this thesis is to examine Swedish climate law to discuss and examine the concept of “rights of future generations”. Global warming is inevitable causing the world to change rapidly, thus future generations will be faced with monumental environmental challenges. LÄS MER