Sökning: "canada marketing"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden canada marketing.

1. 1. La nouvelle terminologie technologique en français canadien : Une étude sur la comparaison des stratégies de traduction des entreprises transnationales

   Kandidat-uppsats, Stockholms universitet/Romanska och klassiska institutionen

   Författare :Casimir Leminaho; [2022]
   Nyckelord :French; Canadian French; traductology; terminology; neologisms;

   Sammanfattning : Global technology companies tend to keep a standardised approach to their communication with consumers and avoid local adaptations. An iPhone is called an iPhone everywhere. However, in Quebec, law 101 requires all companies operating in the region to provide communication in French. LÄS MER

3. 2. Biblioterapi : En kvalitativ studie om tillämpad biblioterapi utanför Sverige

   Kandidat-uppsats,

   Författare :Anna Rodell Dahlberg; [2021]
   Nyckelord :folkbibliotek; biblioterapi; läsfrämjande; skönlitteratur; utvecklingsbiblioterapi; läsbiblioterapi; interaktiv biblioterapi; klinisk biblioterapi;

   Sammanfattning : Bibliotherapy is a therapeutic method with book reading and dialogues about literature as its primary focus. It is a method that can be used for reading promotion purposes. Bibliotherapy is relatively unexplored in Sweden. The purpose of this thesis is to investigate how bibliotherapy is applied outside Sweden. LÄS MER

4. 3. Partnership of convenience or opportunity for growth? : investigating the role of retailers in expanding local food schemes in the case study of EDEKA branches in northern Germany

   Master-uppsats, SLU/Dept. of Urban and Rural Development

   Författare :Esther Lutz; [2020]
   Nyckelord :values vased supply chain; local food; Hamburg; intermediaries;

   Sammanfattning : In the past years growing interest in alternative forms of food supply chains has incentivised researchers to investigate the role of retailers in Short Food Supply Chains (SFSC) mainly in the United States, Canada and the EU, with little attention paid to SFSC retailer interaction in the German context specifically. The aim of this thesis to contribute to the existing literature by investigating how the country’s presumed institutional conditions affect the viability of selling via retailers for a certain type of SFSC producer. LÄS MER

5. 4. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process

   Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Prisca Thiru; Aleksandra Denisova; [2020]
   Nyckelord :Internationalization; Higher education; International students; Push-pull factors; Decision making;

   Sammanfattning : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. LÄS MER

7. 5. Internal Marketing Communication : Alpha, a Machinery Business

   Magister-uppsats, Karlstads universitet

   Författare :Hanna Sloberg; Sara Nilsson; [2019]
   Nyckelord :Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

   Sammanfattning : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. LÄS MER