Sökning: "case for marketing failure"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden case for marketing failure.

1. 1. High-Tech is for Everyone: A Case Study of Commercialization to the Restaurant Industry

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Benjamin Johansson; [2022]
   Nyckelord :Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization; Technology and Engineering;

   Sammanfattning : Commercialization has been recognized as one of the most difficult phases of the innovation process. Failure rates are high, even for products with the potential to address real needs and deliver real customer value. This master's thesis explores commercialization in an even more challenging business context than the typical case. LÄS MER

3. 2. Key success factors for turning a high technology startup into a commercial success: A case study of a semiconductor startup

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Gustav Christensen; Alexander Bengtsson; [2021]
   Nyckelord :High-technology; startups; market focus; technology focus; technological capabilities; commercialization; semiconductor; Technology and Engineering;

   Sammanfattning : While there have been numerous research papers defining and discussing high technology startup success, there is a lack of unity what the recipe for success is. Due to lack of market orientation being one of the most common reasons for startup failure, combined with the essentiality of having a strong technology base in a high technology environment, there is an interest to study their intersection also due to confine previous research in this area. LÄS MER

4. 3. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Johan Klingstedt; Sandra Naderi; [2020]
   Nyckelord :Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

   Sammanfattning : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). LÄS MER

5. 4. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Mixalis Drakoularakos; [2018]
   Nyckelord :Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

   Sammanfattning : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. LÄS MER

7. 5. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

   Master-uppsats, Lunds universitet/Innovation

   Författare :Fadi Hanna; [2018]
   Nyckelord :Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

   Sammanfattning : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. LÄS MER