Sökning: "co-creation of value"

Visar resultat 1 - 5 av 119 uppsatser innehållade orden co-creation of value.

  1. 1. Collaboration as a mechanism for servitization in the automotive industry: The case of China and Sweden

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ebba Bergbom Wallin; Maria Lundin; [2017-07-06]
    Nyckelord :Servitization; Servitisation; Collaborative Development; New Service Development; Value Creation; Automotive Industry;

    Sammanfattning : An increasing amount of companies have starting to embrace a transition from focuspurely on products to provide service offerings to customers, also termed as servitization. Theautomotive industry is one example which has identified the potential of creating value throughservices. LÄS MER

  2. 2. Value co-creation through content marketing : a business to business perspective

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Malin Lund; Hanna Sieverthson; [2017]
    Nyckelord :Content marketing; value co-creation; customer engagement;

    Sammanfattning : The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with a company. LÄS MER

  3. 3. What's in it for me? A qualitative study of consumers’ sensemaking and value creation using mobile location-based service retail applications

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Johan Ekendahl Gladh; Julia Bergström; [2017]
    Nyckelord :digitalisation; sensemaking; retail digitalisation; value co-creation; mobile lbs retail applications; Social Sciences;

    Sammanfattning : The research on digitalisation has experienced a shift in the last decade, and animportant facilitator of the effects of business World digitalisation is the increased use of mobile devices. Furthermore, research on value creation has also gone through changes recently. LÄS MER

  4. 4. Sustainability in the Regional Food Supply Chain of Lahti

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Johanna Snell; [2017]
    Nyckelord :Sustainable Development; food sustainability; producer-consumer relations; regional food supply chain; alternative food networks;

    Sammanfattning : Unsustainable food production and consumption patterns are threatening our living environment and our lives on earth. There is a need for profound transition in our ways to produce and consume food. Food, its production and consumption is a hot topic currently – as can be seen in media and in several projects run by various institutions. LÄS MER

  5. 5. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Victoria Starkhammar; Anna Neglén; [2017]
    Nyckelord :value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Sammanfattning : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. LÄS MER

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