Sökning: "company re-branding"

Hittade 1 uppsats innehållade orden company re-branding.

1. 1. Rebranding in the service sector

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thomas Jensen; Fredrik Olsson; Daniel Osorio; [2008]
   Nyckelord :Brand values; Rebranding process; Brand identity; Service branding; Employee branding; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Thesis purpose: This thesis will through a case study of a recently rebranded bank “Jyske Bank”, seek to research deeper within the field of service sector rebranding. The internal communication used in connection to the rebranding, will be analyzed in order to investigate what initiatives Jyske Bank’s organizational leaders launched to implement the rebranding and furthermore whether the initiatives have worked. LÄS MER