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Visar resultat 1 - 5 av 310 uppsatser som matchar ovanstående sökkriterier.

1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

3. 2. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
   Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

   Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

4. 3. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

5. 4. Energirealism i liberalismens fotspår!

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Fredrik Sundström; [2023]
   Nyckelord :Energipolitik; realism; liberalism; Law and Political Science;

   Sammanfattning : In recent years, both the price and the security of supply of plannable energy have changed drastically with increasing uncertainty regarding pricing and availability. The political will to ensure access to plannable and safe energy supply nationally has increased significantly during the same period. LÄS MER

7. 5. Arktis, en plats för både soft och hard power?

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Ida Molin; [2023]
   Nyckelord :Arktis; Kina; Ryssland; soft power; hard power; Nordostpassagen; Law and Political Science;

   Sammanfattning : The Arctic is a changing place where the melting of the ice creates new opportunities and shipping lanes, such as Northern Sea Route and possibility for raw material extraction. However, this prospects can also be a road to conflict. LÄS MER