Sökning: "congruence"

Visar resultat 21 - 25 av 310 uppsatser innehållade ordet congruence.

  1. 21. Victoria's Secrets försök till omprofilering : En fallstudie om att förändra ett varumärke

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Vendela Ström; Nathalie Bchara; [2023]
    Nyckelord :Brand identity; Brand image; Rebranding; Brand Legitimacy; Woke Washing; Advertising; Stereotypes; Representation; Victoria’s Secret; Semiotics; Varumärkesidentitet; Varumärkesbild; Omprofilering av ett varumärke; Varumärkeslegitimitet; Reklam; Stereotyper; Representation; Victoria’s Secret; Semiotik;

    Sammanfattning : A strong brand is a valuable asset for modern companies. Victoria’s Secret is an American lingerie company that has had a well established and successful brand for years. However, the company’s net sales and market share have been decreasing since 2016. LÄS MER

  3. 22. The p-adic numbers and Hensel's lemma

    Kandidat-uppsats, Lunds universitet/Matematik LTH; Lunds universitet/Matematik (naturvetenskapliga fakulteten); Lunds universitet/Matematikcentrum

    Författare :Justyna Dabrowska; [2023]
    Nyckelord :p-adic; p-adic numbers; number theory; hensel s lemma; Mathematics and Statistics;

    Sammanfattning : The thesis consists of four chapters, each focused on developing the knowledge and drawing new connections with the p-adic numbers and the notions that are well known from the usual analysis on the real topology. In the first chapter, we introduce the basic structure of the $p$-adics, in connection to the conergent series and field axioms. LÄS MER

  4. 23. China's Green Transition: Analysing Chinese Minerals Policy, and its Impact on Zambia

    Kandidat-uppsats, Försvarshögskolan

    Författare :Richard Olsson; [2023]
    Nyckelord :China; Zambia; resource security; energy metals; energy minerals; copper; environment; Debt Trap Diplomacy; Pollution Haven Hypothesis; Resource Security Theory; Green Transition;

    Sammanfattning : This study concerns the dynamics of Chinese strategic minerals policy and its effects on Zambian copper mining between 2016-2020. The essay employs a complementary—theories congruence analysis using Resource Security Theory, Debt Trap Diplomacy, and the Pollution Haven Hypothesis in order to analyse China’s actions and ascertain their effects on Zambia. LÄS MER

  5. 24. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Lelia Yamina Belouadi; Güney Han; [2023]
    Nyckelord :E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Sammanfattning : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. LÄS MER

  7. 25. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Nyckelord :Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Sammanfattning : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. LÄS MER