Sökning: "consumer buying behaviour in retail"

Hittade 1 uppsats innehållade orden consumer buying behaviour in retail.

1. 1. In-store retail environment – A study if placement of ecological products has an impact on sales and attitudes towards buying.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anna Lundvall; Hanna Sandberg; [2008]
   Nyckelord :Placement; Ecological products; Display; Attitude; Unplanned purchases; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. LÄS MER