Sökning: "consumer practices"

Visar resultat 1 - 5 av 129 uppsatser innehållade orden consumer practices.

  1. 1. The expression of taste regime in consumer practices in home decoration context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Yulia Pomeltsova; [2017-10-13]
    Nyckelord :taste regime; consumer practices;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Implementing B2B platforms for industry clusters - inspired by a case study from China

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ding Xiaohan; Mengmeng Wu; [2017-06-29]
    Nyckelord :industry cluster; B2B platform; E-commerce; SMEs; physical internet;

    Sammanfattning : The ongoing development of E-commerce has changed the world dramatically. As an enabler of costs reduction and efficiency accelerator, the implementation of E-commerce is not limited to Business to Consumer (B2C) transactions but also spread to Business to Business (B2B) online transactions. LÄS MER

  3. 3. Men in Makeup: Performances of gender transgression in male beauty vloggers’ makeup consumption

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vilma Komulainen; Meri Hjort; [2017]
    Nyckelord :gender; gender transgression; masculinities; hybrid masculinities; feminised masculinities; makeup consumption; consumer culture; YouTube; vlog; netnography; Social Sciences; Business and Economics;

    Sammanfattning : The aim of this research was to uncover how gender transgressing practices are performed in male beauty vloggers’ makeup consumption and to contribute into the understanding of how men are constructing their gender identity when entering feminine consumption spaces. Positioned within the consumer culture theory field, the research aims to expands current perspectives on gendered consumption on a theoretical level. LÄS MER

  4. 4. Ethical Issues in E-Permission Marketing : A study of how consumer behaviour is affected by unethical practices involving E-Permission Marketing

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Sameer Karimi; Yasen Stoev; Olle Zander; [2017]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  5. 5. Crafting the virtual self: A netnographic study of artisan chocolate consumption practices on Instagram

    Master-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap

    Författare :Sirikarn Suphawanichleela; [2017]
    Nyckelord :Social Sciences;

    Sammanfattning : This thesis addresses the lack of consideration of Instagram as an online brand community. The aim is to explore consumption activities and motives regarding the artisan food brand on Instagram. LÄS MER

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