Sökning: "consumer sentiment"
Visar resultat 1 - 5 av 27 uppsatser innehållade orden consumer sentiment.
1. The Construction of an Investor Sentiment Index for Sweden and its Impact on the Stock Market
Magister-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : Investor sentiment is an important research object in behavioral finance, and its analysis has been one of the hot topics in stock market research recently. As an abstract concept, investor sentiment needs to be visualized by the construction of the investor sentiment index. LÄS MER
2. Unlocking the crystal ball: Deciphering recessions through dynamic relationships among leading indicators in Sweden
Kandidat-uppsats, Jönköping University/IHH, NationalekonomiSammanfattning : Forecasting economic recessions has been a major topic of interest for economists, decisionmakers and the public alike. In this study we ventured to analyse how changes in economic output or GDP is related to changes in consumer sentiment and house prices in the Swedish economy. LÄS MER
3. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model
Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskapSammanfattning : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. LÄS MER
4. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER
5. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. LÄS MER