Sökning: "consumers"

Visar resultat 1 - 5 av 3853 uppsatser innehållade ordet consumers.

  1. 1. From generation me to generation we es of using car sharing services

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Edlund; Husnia Kabiri; Karin Lindblad; [2018-07-03]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. How do consumers make sense of sustainable consumption: a study on lived experience and discourses

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Trang Le; Angela Pavasovic; [2018-07-03]
    Nyckelord :Sustainable consumption; sustainable clothes; sustainable discourses; fashion discourses; identity creation;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Vendela Fridell; Frida Mandelin; [2018-07-03]
    Nyckelord :Identity; Influencer; Instagram; Consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Online or offline: Perceived risk and its influence on young consumers decision of where to consume.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Martin Ejresjö; Christopher Olsson; [2018-07-03]
    Nyckelord :online; offline; perceived risk; decision; young consumers;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. How Consumers Navigate Ethical Tensions in a Marketplace: Swedish Dairy Marketplace as Context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cecilia Jedenberg; Frida Lennartsson; [2018-07-03]
    Nyckelord :ethical consumption; brands as resources; ethical tensions; phenomenology; consumer culture; dairy consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

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