Sökning: "convergens"

Hittade 2 uppsatser innehållade ordet convergens.

1. 1. En fallstudie i transmedialt berättande genom Mass Effect

   Kandidat-uppsats, Lunds universitet/Intermediala studier

   Författare :Karolina Rosenqvist; [2016]
   Nyckelord :Mass Effect; intermediality; transmedia storytelling; popular culture; convergens culture; video games; Cultural Sciences;

   Sammanfattning : In this essay I have studied the video game Mass Effect franchise as an intermedia and transmedia phenomena. For the analysis of the empirical material I have adopted media scholar Henry Jenkins’ concept of transmedia storytelling. The purpose of this paper is to show how transmedia storytelling can appear around the 2010th century. LÄS MER

3. 2. "Jag tycker det är en snäll typ av marknadsföring" : - En kritisk diskursanalys om content marketing i podcasts.

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Agnes Ådell; Carina Bygdemark; [2015]
   Nyckelord :Content marketing; Podcast; Norman Fairclough; Critical discourse analysis; Interdiscursivity; Pierre Bourdieu; Henry Jenkins; Convergens; Word of mouth;

   Sammanfattning : The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. LÄS MER