Sökning: "corporate brand building functions"

Hittade 3 uppsatser innehållade orden corporate brand building functions.

  1. 1. Socially Sustainable Office Buildings - A better business for everyone

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Dunja Kantola; [2020]
    Nyckelord :Certification; Green Building; Social Sustainability; WELL Building Standard; Employer Branding; Risk Society;

    Sammanfattning : Buildings account for 39 per cent of the global greenhouse gas emissions, therefore the way buildings are constructed and utilized plays an important role in the transition to a sustainable future. Environmental Certification Systems (ECS) functions as a catalysator for sustainable solutions within the building industry and is seen as a hygiene factor for property owners today. LÄS MER

  3. 2. Get together, do whatever! - En kvalitativ fallstudie på Media Evolutions communityskapande verksamhet

    Kandidat-uppsats, Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Författare :Elin Arvidsson; [2016]
    Nyckelord :Community; communityskapande verksamhet; nyckelfunktioner; relationsbaserad verksamhet; CBIM; Corporate Brand Identity Matrix; Media Evolution;

    Sammanfattning : Studien undersöker communityskapande verksamhet inom kreativa näringar. Genom att applicera en modell som behandlar varumärkesidentitet, the Corporate Brand Identity Matrix, på en exempelorganisation kunde dennas nyckelfunktioner för communityskapande identifieras. LÄS MER

  4. 3. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gabriele Di Napoli; Thomas Koponen; [2014]
    Nyckelord :product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

    Sammanfattning : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. LÄS MER