Sökning: "corporate entre- preneurship"

Hittade 1 uppsats innehållade orden corporate entre- preneurship.

1. 1. Strategic renewal in retail companies by means of social e-commerce

   Magister-uppsats, Högskolan i Jönköping/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); Högskolan i Jönköping/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Författare :Vilius Kirilka; Tautvydas Stukas; [2012]
   Nyckelord :Social e-commerce; social media; e-commerce; retail; corporate entre- preneurship; strategic renewal;

   Sammanfattning : Social media has changed the way of communication and information exchange while e-commerce was a big inno- vation in retail business. The merge of social media and e- commerce has created social e-commerce which is a new phenomenon in retail business during past few years. LÄS MER