Sökning: "credibility gap"

Visar resultat 1 - 5 av 83 uppsatser innehållade orden credibility gap.

  1. 1. Effective Digitization in Brownfield Factories : A conceptualized model for technology transfer to brownfield production factories through smart factory lab

    Master-uppsats, KTH/Produktionsutveckling

    Författare :Harshavardhan Gajanan Naik; [2024]
    Nyckelord :Digitalization; Industry 4.0; Technology Transfer; Virtual Training; Browneld Factories; Process;

    Sammanfattning : The exploration of Smart Factories and Industry 4.0 technologies has indeed sparked curiosity and interest in the industrial world. The potential of these advancements to revolutionize manufacturing processes, enhance efficiency, and drive innovation is immense. LÄS MER

  3. 2. Mode, Medvetenhet och Miljö : Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Emma Möller; Malin Leithe; [2024]
    Nyckelord :;

    Sammanfattning : AbstractAuthors: Emma Möller and Malin Leithe Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity. Language: Swedish Pages: 56 By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. LÄS MER

  4. 3. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Michaela Matsson Amneteg; [2023-11-17]
    Nyckelord :Public Relations; PR; trovärdighet; förtroende;

    Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

  5. 4. Exploring competency needs of an innovation leader - A qualitative study capturing the perspectives of innovation management practitioners on competencies and personal certificati

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Martina Eliasson; Erica Eklind; [2023-07-19]
    Nyckelord :Innovation Leaders; Innovation Management Professionals; Theoretical Framework of Competencies for Innovation Leaders; Personal Certification;

    Sammanfattning : The innovation management profession is maturing, and standards and procedures for best practices are needed. Further, the current literature underscores the vitality of understanding the necessary knowledge and skills essential within the profession for continued development, and certifications for innovation management professionals are addressed as a possible way of providing standards to the profession. LÄS MER

  7. 5. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Nyckelord :Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER