Sökning: "csr fairtrade"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden csr fairtrade.

  1. 1. Informera mera - En kvantitativ studie om den sociala hållbarhetsaspektens betydelse beroende på den informativa utformningen av ett reklambudskap

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Michaela Arvidsson; Jessica Liedberg; [2017]
    Nyckelord :CSR; purchase intention; attitude; social responsibility; sustainability;

    Sammanfattning : This thesis describes how presentation of information, based on whether it contains a positively primed message or a negatively primed message, associated with Fairtrade labeling and social sustainability regarding food, affects consumer attitudes and purchase intentions. The study is based on collected data from a quantitative questionnaire survey, the basis of which is an experiment designed in three different variants with the intention of examining its degree of influence. LÄS MER

  3. 2. Vilken roll spelar hållbar utveckling för Löfbergs som företag?: En kvalitativ tematisk analys med hermeneutisk utgångspunkt

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Jenny Johnson; [2016-04-08]
    Nyckelord :Hållbar utveckling; CSR; NGO; multilaterala samarbeten; Löfbergs; Fairtrade; ISO;

    Sammanfattning : Hållbar utveckling har sedan publiceringen av Brundtlandrapporten år 1987 diskuterats flitigt och varit aktuellt på agendan (Death, 2010, s. 36). LÄS MER

  4. 3. What if ethical buying behavior leads to boycotts? : The buying behavior of Generation Z

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Filip Helmersson; Amanda Svensson; [2016]
    Nyckelord :CSR; Ethical consumption; Generation Z; Consumer behavior; Boycott; Ecologic; Fairtrade;

    Sammanfattning : The care for the environment has been a hot topic during the last fifteen years. Ecological and Fairtrade products made from sustainable materials and methods can be found in almost every store. It seems like awareness regarding our environmental impact has increased and therefore changed our purchase behavior. LÄS MER

  5. 4. Frysdisketiken : Vikten av att kommunicera Corporate Social Responsibility inom livsmedelsbranschen

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Jonas Gille; Oliwer Cedergren; [2015]
    Nyckelord :Corporate Social Responsibility CSR ; Etiska märkningar; Kommunikation; Livsmedelsbranschen; Social Identitet;

    Sammanfattning : The purpose with this essay is to explore the importance of Corporate Social Responsibility (CSR) within the food industry. We have decided to focus on how five different ethical labels are communicated towards students and the standpoint of the study is the students understanding of the communication. LÄS MER

  7. 5. Do consumers give Fairtrade a fair chance in the supermarket?

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Rasmus Nilsson; Robin Eckerblad; [2014]
    Nyckelord :Fairtrade; Branding; CSR; ethical products; Fairtrade products; consumer behavior; purchase decision;

    Sammanfattning : How often have you walked around in the supermarket trying to decide what product by which brand to choose? The options are many. Some people look for the price tag while others are more influenced by the esthetic appeals of the packaging design. Some people might look for ethical or environmental aspects of the brand. LÄS MER