Sökning: "customer communication"

Visar resultat 1 - 5 av 205 uppsatser innehållade orden customer communication.

1. 1. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

   Magister-uppsats, Högskolan i Gävle/Högskolan i Gävle/Ämnesavdelningen för företagsekonomiInstitutionen för ekonomi

   Författare :Maria Roeck Hansen; [2010]
   Nyckelord :Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

   Sammanfattning : Aim: Problem background -CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. LÄS MER

3. 2. Marknadsföra Innovationer: Hur länken mellan teknologisk innovation och värdeskapande är avgörande för framgång

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Fredrik Ekman; Johan Ståhle; [2010]
   Nyckelord :innovation; value proposition; marketing; disruptive innovation;

   Sammanfattning : Near Field Communication, NFC, is a short-range wireless communication technology that enables data exchange between devices in a secure way. A NFC phone has the potential to enable the convergence of wallet, phone and keys, but as many other technological innovations, the launch is struggling. LÄS MER

4. 3. Investigating effective factors and presenting a practical guideline to adoption of mobile ticketing

   D-uppsats, Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce

   Författare :Nasser Babaee; [2010]
   Nyckelord :wireless technology; mobile networks; mobile commerce; mobile ticketing; transportation system; adoption;

   Sammanfattning : Methods of doing business have seen changes during the recent years (Ngai & Gunasekaran, 2007). Use of internet, wireless technology, mobile networks and devices has brought new opportunities for different businesses to offer a variety of products and services. LÄS MER

5. 4. A Case Study: Moving from ad hoc to agile software development

   C-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Författare :Markus Edström; [2009-12-21]
   Nyckelord :Agile; ad hoc; repertory grid; media synchronicity theory; change; scrum; extreme programming; lean; dynamic system development method; case study; toolbox;

   Sammanfattning : A small, young and rapidly growing software company will be investigated throughout this paper usingthe interpretive case study method. The company has desiderated support in structuring daily work,contemporaneously the company has an objective; desires of following agile development principles. LÄS MER

7. 5. Sales channels connection to marketing communication and customer relationship management - A study of Lavasoft AB

   Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Christian Borg; Christopher Blidner-Knittel; [2009-12-16]
   Nyckelord :;

   Sammanfattning : .... LÄS MER