Sökning: "customer segments"

Visar resultat 1 - 5 av 220 uppsatser innehållade orden customer segments.

  1. 1. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Max Guron; [2023-07-19]
    Nyckelord :Digitalization; Electrification; Business model; Business model framework; Business model innovation; Technological Change; Industrial Change; Disruptive technology; Automotive Mobility; Automotive Industry; Mobility services; Car-sharing; Automotive manufacturers; Car-sharing providers; ride-hailing providers;

    Sammanfattning : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. LÄS MER

  3. 2. Energy in the Transportation System - A comparison of charging infrastructure scenarios

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Industriell elektroteknik och automation

    Författare :Judith Lai Jakobsson; [2023]
    Nyckelord :Charging infrastructure; road transport electrification; battery capacity need; electric vehicles; Technology and Engineering;

    Sammanfattning : A functioning charging infrastructure is crucial for achieving full-scale national electrification within the transport sector. The system is likely to consist of different charging technologies, all with the main objective of providing efficient energy replenishment services. LÄS MER

  4. 3. Evaluating the potential of circular food waste management : A focus on insect feed utilization

    Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

    Författare :Jenny Eliasson; [2023]
    Nyckelord :Circular economy; Circular Business Models; BSF; Mealworm; Barriers; Drivers; Cirkulär ekonomi; Circkulära affärsmodeller; Soldatfluga; Mjölmask; Barriärer; Drivkrafter;

    Sammanfattning : Approximately a third of all food produced globally is thrown away, causing both unnecessary environmental impact and unnecessary costs for producers and consumers. Food waste occurs in all steps in the supply chain, from primary production to retail stores, restaurants, and households. LÄS MER

  5. 4. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Daniela Rodriguez; [2023]
    Nyckelord :CRM; email marketing; content personalization;

    Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

  7. 5. Competitor analysis of the synchronous machines market : A study of how manufacturers differentiate themselves from each other with unique value propositions

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Fredrick Fager; Jiyan Kösanlioglu; [2023]
    Nyckelord :Synchronous machines; synchronous motors; synchronous generators; competitor analysis; value proposition; Synkronmaskiner; synkrona motorer; synkrona generatorer; konkurrentanalys; värdeerbjudande;

    Sammanfattning : This report highlights the market for synchronous machines and examines the current situation. Today, the world demands higher volumes of electrical power that is cleaner, more efficient and generated from fossil-free sources. This increases the importance of using efficient and modern that minimise energy losses. LÄS MER