Sökning: "desired brand image"
Visar resultat 1 - 5 av 18 uppsatser innehållade orden desired brand image.
- Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi
Sammanfattning : As the society is changing due to technology, the markets are emerging into becoming morehomogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers interpret brand values and how brands can generate value for the consumers’. LÄS MER
- Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi
Sammanfattning : This study investigates if a company’s brand identity can be used to influence public authorities in public procurement by possible discretions in the procurement rules, and the importance of this meaning increased business opportunity. The subject of the work, branding in public procurement, is unexplored and may be of interest to a larger market. LÄS MER
- Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics
Sammanfattning : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. LÄS MER
- Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU
Sammanfattning : The last decades sport sponsorship has grown into a massive industry. This has given marketers unique opportunities and challenges to develop their brand strategy in order to stay competitive. Although the increasing research made within sport sponsorship, marketing researchers is just in the beginning of understanding the full effects of it. LÄS MER
- Kandidat-uppsats, Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap; Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap
Sammanfattning : Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ”brand identity” and ”brand associations”, where the brand identity is the organization’s desired view of the brand, and the brand associations define the associations held by the consumers. LÄS MER