Sökning: "desired brand image"
Visar resultat 1 - 5 av 20 uppsatser innehållade orden desired brand image.
1. Exploring the Relationship between Employee Branding and Brand Loyalty : a qualitative case studyKandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : Background: Making customers loyal to the brand have become a key issue for marketers to achieve since it acts as a major contributor to competitive advantage. The brand image is argued to be the main source for brand loyalty and organizations continuously seeks for ways to achieve brand loyalty through enhancing their image. LÄS MER
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose: The purpose of this study was to investigate how theories regarding core values and cultural shifts could contribute to the segmentation research field. The aim of this study was further to investigate how to attract an additional segment without loosing the original target audience. LÄS MER
- Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi
Sammanfattning : As the society is changing due to technology, the markets are emerging into becoming morehomogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers interpret brand values and how brands can generate value for the consumers’. LÄS MER
- Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi
Sammanfattning : This study investigates if a company’s brand identity can be used to influence public authorities in public procurement by possible discretions in the procurement rules, and the importance of this meaning increased business opportunity. The subject of the work, branding in public procurement, is unexplored and may be of interest to a larger market. LÄS MER
- Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics
Sammanfattning : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. LÄS MER
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